We have a lot of experience when it comes to partnerships. Here are 6 golden rules when it comes to working with other brands:
1. Know what your proposition is – this is not your consumer message, what are you saying is unique about working with your brand?
2. What can you offer another brand? Marketing channels, awareness, elevation in perception?
3. Measurement – like any marketing discipline you need to put a measurement mechanic in place to assess how each partnership performs
4. Budget – how do you value what working with your brand is worth?
5. It’s not media, it’s a partnership – the more you give another brand the more you will get back
6. Invest time in finding long term strategic partners that you can work with throughout the year, not just one off promotions.
